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Custom PlushChina

How to order custom plush toys

The path from a drawing to cartons on a pallet is the same for a 100-piece test run and a 50,000-piece retail programme. Here is exactly what happens, who does what, and how long each stage takes.

  1. Send your idea

    Typical time: 10 minutes

    Artwork, a phone photo, a rough sketch on paper, a 3D render or an existing sample — anything that shows what you want. Tell us the target size, quantity and, if you have one, the price you need to hit.

  2. Quotation

    Typical time: 1 business day

    You get a unit price at two or three quantity breaks, the sample fee, tooling costs if any, and a realistic lead time. If your budget and your brief do not match, we say so and suggest what to change.

  3. Free digital proof

    Typical time: 1–3 days

    Our pattern maker mocks up your character as a plush toy: proportions, seam placement, fabric choice and colour calls. You approve or mark it up before anyone cuts fabric.

  4. Pre-production sample

    Typical time: 7–10 days

    We cut, embroider, sew and stuff a real sample and courier it to you with detailed photos. This is the piece your whole order is measured against.

  5. Revision & approval

    Typical time: 3–7 days per round

    Change the fabric, the size, the face, the colours — most orders take one or two rounds. When you sign off, that sample becomes the golden sample kept on our floor.

  6. Mass production

    Typical time: 25–35 days

    Cutting, embroidery, sewing, stuffing, closing and finishing, with inline checks at each station. You receive production photos partway through so nothing is a surprise at the end.

  7. Inspection, packing & shipping

    Typical time: 5–10 days

    AQL 2.5 final inspection against the golden sample, then polybagging, hangtags, barcodes and export cartons. We book sea, air or express, or hand over to your forwarder.

What we need from you

  • Artwork, photos or a sample of the character
  • Target size in centimetres — or tell us and we will suggest one
  • Quantity, or the quantity breaks you want priced
  • Destination market, so we build to the right safety standard
  • Your deadline, especially if it is tied to an event or a season
Sample wall of custom plush keychains in our Shenzhen showroom
Showroom shelving with custom plush samples
Second showroom bay with plush toy samples by category
Warehouse racking filled with finished plush toys

Ready to see your idea as a real plush toy?

Send us a sketch, a photo or a reference sample. You will get a factory-direct price, a suggested size and a production plan — usually within one business day.